RESET

RESET is a social commercial created for SEIFE around the idea that car care should support the lifestyle, not interrupt it. The film follows a Defender into the elements, letting the vehicle get properly used before shifting the focus to the simplicity of bringing it back.

Rather than making the product the entire story, RESET positions it as the tool that makes the clean-up easier. Use the vehicle, reset it, and get back to what you actually bought it to do.